Category: Data
It's Time We Personalized Our Marketing, Just Like Everything Else
The days of searching for something to watch are over.
It's Time You Blew Up Your Agency's Old-School Creative Process
"The ad industry is dying" seems to be a popular anthem these days.
Why YouTube's Algorithm Constantly Recommended Watching Gangnam Style
There's this theory, if you leave YouTube running long enough, every video will eventually…
Why We Need Storytelling in a Data-Driven World
Want to know what the next generation of advertising is?
Why You Should Write a Different Headline for Everyone You're Talking To
Sally Hogshead said that she wrote 100 headlines to arrive at the best one.
How Using Data in Creativity is Just Like Making Pizza
Data is a four letter word in advertising. Some people love it, some people hate it.
Load more
This Copywriter Wrote Over 300 Headlines and Her Creative Director Said None Were the Best
A copywriter was working on a digital ad campaign in our agency.