Everything you wish you knew about the ad industry.
Want to know what the next generation of advertising is?
Sally Hogshead said that she wrote 100 headlines to arrive at the best one.
Data is a four letter word in advertising. Some people love it, some people hate it.
I can get a million followers and look like a winner. Yet still be a loser.
Everybody has a weakness.
We hide them behind our strengths.
A copywriter was working on a digital ad campaign in our agency.