I'm a Creative Director and this is everything I wish I knew about the ad world. After working in the creative industry for over 17 years, I believe combining creativity and data lets us talk to people in a more relevant and personal way than we ever could before.
LinkedIn Instagram
Why All the Unhappiness in the Ad Industry: Part 1?
It's no secret that the ad industry has been going through a few changes, lately. And a lot of people aren't happy about it. The problem is, we pass this unhappiness on to those around us and following us. To the people who we should be inspiring, not discourage.
The Difference Between Asking to Work for Free and Being Asked
Have you ever been told you're "getting paid in exposure"?
Be Perfect at Making Mistakes
You may want to be a creative director one day, but today, you're not.
Goodbye Commercials, Hello Content
When movies were first created, they were simple, single- or two-scene setups.
Sell Your Ideas By Using the 70/20/10 Method
You can't tell a client they need to change everything, all at once.
Will Artificial Intelligence Replace Human Creativity?
When people talk about the looming threat of artificial intelligence in the marketing…