This is everything I wish I knew about the advertising and creative industry when I got started. And everything I'm discovering as a Creative Director today.
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Fix it in Post: Everything You Need for a Near-Perfect Shoot
Our client killed the star of our spot, the day before the shoot. The star was a puppet, so it was okay. We replaced the numerous cast of puppets with the "Apple" hand model at the last moment. No amount of planning or "fixing it in pre-pro" would've saved us.
Fix it in Pre-Pro: How to Prepare for a Photo or Video Shoot
Do you remember your first shoot?
The Best Brands Don't Tell You What To Think
Storytelling has a very narrow definition in our industry.
All the Steps Your Idea Goes Through Before It Becomes an Ad
I've never had an idea that has stayed the same from the moment it popped into my brain to…
How to Use the 10/20/30 Rule to Make Your Presentation Simple, Short, and Sweet
Your idea will only get you halfway there. Selling your idea is just as important.
The Right Way to Ask for Feedback from Your Creative Director
School was perfect for feedback. The structure, the room, the people, the professor.
The Creative Hustle Isn't Always Worth It
Chiat Day and Night. 72andSunday. (Any other good ones you know of?