This is everything I wish I knew about the advertising and creative industry when I got started. And everything I'm discovering as a Creative Director today.
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The Difference Between Art Directors and Copywriters
We all know that art directors and copywriters are different. But there are tons of myths out there about how they're different. At their core, they're both creatives. So, they both have to be creative. But that's only half the job. What skills do each need? What are their responsibilities?
Please Tell Me Stress Doesn't Actually Make Us More Creative
Do you think stress makes us more creative? There's a psychologist that does.
It's Time We Personalized Our Marketing, Just Like Everything Else
The days of searching for something to watch are over.
Be Proud of the Creative You Make, No Matter What It Is
Don't let any creative tell you that what you're making isn't "real creative.
Every Creative Has to Constantly Prove Themselves
Some creatives get to coast on their former successes.
The Battle Between Creativity and Technology is Pointless
The battle between creativity and technology is completely pointless.