This is everything I wish I knew about the advertising and creative industry when I got started. And everything I'm discovering as a Creative Director today.
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It's Time We Personalized Our Marketing, Just Like Everything Else
The days of searching for something to watch are over. Netflix and Hulu have lists of shows based on what we like to watch. Spotify puts out fire Daily Mixes crafted to our listening tastes. Instagram shows you only what you'll care about seeing.
Be Proud of the Creative You Make, No Matter What It Is
Don't let any creative tell you that what you're making isn't "real creative.
Every Creative Has to Constantly Prove Themselves
Some creatives get to coast on their former successes.
The Battle Between Creativity and Technology is Pointless
The battle between creativity and technology is completely pointless.
The Danger of Taking the Wrong First Job
Have you ever found yourself in the wrong job, because you just needed a job?
Now I Challenge You to Find One Strategy a Day
I have a new challenge for you: find an insight a day. Every day. For a month.
In-House Creative Just Can't Do What Advertising Agencies Can
"I speak for the trees.