I'm a Creative Director and this is everything I wish I knew about the ad world. After working in the creative industry for over 17 years, I believe bringing data and creativity together lets us speak to people in a way we never could before, making it more relevant and personal.
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Convince Your Client to Do Something Crazy By Using the 70/20/10 Method
You can't tell a client they need to change everything, all at once. It's like telling them to jump off a cliff without a parachute. Creatives love to come in and tell their clients or their bosses that they need to start over, wipe the slate clean. Do this crazy thing.
7 Survival Tips I Love to Use at My Holiday Work Parties
Do you dread the holiday work party? I used to. Then I discovered my secret weapon.
5 Not-So-Obvious Ways You Can Overcome a Creative Block
For all you suffering from creative blocks right now, you're not alone.
Why We Need Storytelling in a Data-Driven World
Want to know what the next generation of advertising is?
The Art of Shutting Up in a Client Presentation
Do you perfectly explain everything in client presentations? Well, you shouldn't.
Will Artificial Intelligence Replace Human Creativity?
When people talk about the looming threat of artificial intelligence in the marketing…