This is everything I wish I knew about the advertising and creative industry when I got started. And everything I'm discovering as a Creative Director today.
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The Battle Between Creativity and Technology is Pointless
The battle between creativity and technology is completely pointless. One doesn't need to replace the other. When it comes to ideas and technology (in marketing or anywhere else), the two have worked together: technology scaling human creativity and creativity powering technology.
The Danger of Taking the Wrong First Job
Have you ever found yourself in the wrong job, because you just needed a job?
Now I Challenge You to Find One Strategy a Day
I have a new challenge for you: find an insight a day. Every day. For a month.
The Danger of Hiding Behind the "Big Idea" in Advertising
What is a "big idea? " What makes an idea "big" anyway?
The Exact Number of Pieces You Should Have In Your Portfolio
Your portfolio isn't a warehouse, it's a showroom. I've even failed to follow that rule.
Anselmo Ramos Is Wrong and Batman Is Right: Brands Shouldn't Behave Like People
A bit ago, on LinkedIn, Anselmo Ramos, former founder of DAVID and current founder of GUT…
In-House Creative Just Can't Do What Advertising Agencies Can
"I speak for the trees.