Category: Creating
3 min read

The Battle Between Creativity and Technology is Pointless

The battle between creativity and technology is completely pointless.
4 min read

Now I Challenge You to Find One Strategy a Day

I have a new challenge for you: find an insight a day. Every day. For a month.
3 min read

The Danger of Hiding Behind the "Big Idea" in Advertising

What is a "big idea? " What makes an idea "big" anyway?
7 min read

Fix it in Post: Everything You Need for a Near-Perfect Shoot

Our client killed the star of our spot, the day before the shoot.
7 min read

Fix it in Pre-Pro: How to Prepare for a Photo or Video Shoot

Do you remember your first shoot?
4 min read

The Best Brands Don't Tell You What To Think

Storytelling has a very narrow definition in our industry.
8 min read

All the Steps Your Idea Goes Through Before It Becomes an Ad

I've never had an idea that has stayed the same from the moment it popped into my brain to…
5 min read

The Right Way to Ask for Feedback from Your Creative Director

School was perfect for feedback. The structure, the room, the people, the professor.
4 min read

Goodbye Commercials, Hello Content

When movies were first created, they were simple, single- or two-scene setups.
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