Category: Creating
3 min read

"I Thought Of Uber Years Ago" and Why Ideas Alone Are Worthless

If you knew the cure for cancer, but couldn't tell anyone. . . What good is it?
2 min read

Why Making a Great Ad is Like Telling a Good Joke

Yeah, we all know it. . . advertising is a joke. I mean, it’s like a joke.
3 min read

You’ve Used These Ad Cliches, and This Is Why You Should Stop

We hate them because they work: The tried and true ad cliché.
2 min read

Not Everybody Will Like Your Idea and That’s a Good Thing

No agencies are calling you back. Sound familiar?

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