Category: Data
3 min read

Why You Should Write a Different Headline for Everyone You're Talking To

Sally Hogshead said that she wrote 100 headlines to arrive at the best one.
3 min read

How Using Data in Creativity is Just Like Making Pizza

Data is a four letter word in advertising. Some people love it, some people hate it.
5 min read

How to Make a Bullshit Campaign Look Good By Using Vanity Metrics

I can get a million followers and look like a winner. Yet still be a loser.
2 min read

How to Tell if Your Strength is Turning Into Your Weakness

Everybody has a weakness. What's yours? We hide them behind our strengths.

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