Emoji Test DriveInnovative Video TargetingWe targeted your emoji fingerprint.Camry
We targeted your emoji fingerprint.
Do you know your emoji fingerprint? The ones you use are linked to how you're feeling. And we made a video for each one.
ACD/Art Director: Jeremy Carson / ACD/Copywriter: Brian Frost / Creative Director: Chris Pierantozzi / Art Director: Brock Pisciotta / Copywriter: Jamie Dos Santos
Prius PrototypesTech Build & VideoWe built real hybrids of art and tech.Prius
We built real hybrids of art and tech.
Music and style. Art and speed. Dance and safety. The ultimate hybrid inspired hybrids of the things you love.
Art Director: Jeremy Carson / Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi
Safety Happens FastVideo & DisplayWe sneezed while driving and didn't crash.Toyota Safety Sense
We sneezed while driving and didn't crash.
To drivers, safety is how the car makes you feel when you're not in control. And you can't keep your eyes open when you sneeze.
Creative Director: Jeremy Carson / ACD/Copywriter: Brian Frost / Art Director: Krista Metcalf / Copywriter: Ben Stein / ECD: Chris Pierantozzi
YourRAV4Personalized VideoWe personalized the passenger, based on the driver.RAV4
We personalized the passenger, based on the driver.
Who's in the car defines what you buy. So, every video had versions showing friends, couples, and families in the passenger seats.
Creative Director: Jeremy Carson / ACD: Mike Blain & Amadeus Henhapl / Executive Creative Director: Chris Pierantozzi / Art Director: Raj Gupta / Copywriter: Tess Maguire
The Hacks of LifeVideo SeriesWe proved life hacks are needlessly harder.Fresh&Easy
We proved life hacks are needlessly harder.
We featured a few dozen life hacks, which turned out were harder than their store-bought alternatives.
Art Director: Jeremy Carson / Creative Director: Noel Woolfolk / Creative Director: Stephanie Arculli
Joy RideAR Game & VideosWe created a game powered by joy.Toyota
We created a game powered by joy.
The joy of the drive is so powerful, it could power a car.
Creative Director: Jeremy Carson / ACD: Phil Samartan & Hunter Pinnell / Executive Creative Director: Chris Pierantozzi / Art Director: Krista Metcalf / Copywriter: Ben Stein
Game of HORSEPOWERLongform Stunt VideoWe pitted drivers against each other in a game of H.O.R.S.E.GR Supra
We pitted drivers against each other in a game of H.O.R.S.E.
Is it the driver or the car? Built for fanatics that love long-form content, our game of H.O.R.S.E. showed off both.
Creative Director: Jeremy Carson / ACD: Brian Frost / Executive Creative Director: Chris Pierantozzi / Art Director: Joey Landeis / Copywriter: Michelle Marquez
Real Time SB AdSuper Bowl StuntWe put a tweet tweeted during the Super Bowl, into our Super Bowl spot.Prius
We put a tweet tweeted during the Super Bowl, into our Super Bowl spot.
Everyone wants to be part of a Super Bowl ad. We did that for a couple lucky tweeters.
ACDs: Jeremy Carson & Dan Sorgen/ Executive Creative Director: Chris Pierantozzi
FasterclassLongform & Short VideoWe had racers teach us how they'd drive everyday roads.GR86
We had racers teach us how they'd drive everyday roads.
Fasterclass taught drivers how to unleash their car upon the everyday road.
Creative Directors: Jeremy Carson & Matt Davis / Executive Creative Director: Chris Pierantozzi
Play NowModular Video & DisplayWe generated 100,000 dynamic videos and banners.Tacoma
We generated 100,000 dynamic videos and banners.
Truck guys love their toys, but only their toys. So, we changed every video, banner, and headline based on who saw it.
Art Director: Jeremy Carson / Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi
Powerful AnswersVideoWe parodied every "world changer" commercial.Mirai
We parodied every "world changer" commercial.
Hydrogen cars are powerful, but people are skeptical. We gave them them answers to lots of their questions, while parodying the "world changing" stereotype.
Creative Director: Jeremy Carson / ACD/Copywriter: Brian Frost / Executive Creative Director: Chris Pierantozzi / Art Director: Philip Samartan / Copywriter: Ree Nguyen
High 360360 VideoWe made a magical 360 world to explain the mundane.Highlander
We made a magical 360 world to explain the mundane.
Our 360 video told a story without forcing it on people. They could explore what they wanted, how they wanted.
ACD: Jeremy Carson / Brian Frost / CW: Ree Nguyen / AD: Raj Gupta / Executive Creative Director: Chris Pierantozzi
FaceRaceAR GameWe used our faces to race cars on Snapchat.Toyota
We used our faces to race cars on Snapchat.
Toyotas are even more fun to drive with your face, than with your hands.
Creative Director: Jeremy Carson / ACD: Brian Frost, David Dubois, & Daniel Bremmer / Executive Creative Director: Chris Pierantozzi / Designer: Leo Ventura / Copywriter: Al Duggan
Never UncomfortablePrint & VideoWe stepped into uncomfortable situations.Sanuk
We stepped into uncomfortable situations.
When your feet are comfortable, nothing makes you uncomfortable.

The RAVtivity MachineA.I.-Powered VideoWe partnered with Watson to invent new activities.RAV4
We partnered with Watson to invent new activities.
People aren't doing activities with the "Recreational Active Vehicle." So we got an A.I. to create new ones humans never thought of.
ACD/Art Director: Jeremy Carson / ACD/Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi / Art Director: Krista Metcalf / Copywriter: Ben Stein
Grab BagLots of WaysWe made lots of cool pieces along the way.Various Clients
We made lots of cool pieces along the way.
Sometimes, the part is greater than the whole.
Creatives: Many