When someone asks me what my favorite project is, I always say, "the next one." Because, to me, being a creative means innovation through the work. Make it wonderful and make it as relevant as possible. And I do it through the tools as much as the ideas. Humans, technology, media, insights, creativity. They all fit together in a constantly-evolving, unsolvable puzzle that I will never stop trying to assemble. Test, learn, try again, and have fun. I've been fortunate to do that for the better part of two decades, working with insanely talented people at big and small agecies. Today, I make my home at Saatchi & Saatchi, creating for Toyota's national brand.

Global or niche brands. All the way from the tasty idea nugget to the algorithmic gremlins that optimize media. The modern ad is no mystery to me, so I'll keep fighting to bring the industry into the next era, while it claws at nostalgia along the way.

I was lucky, though. As a creative kid, I had some great people to turn to that others may not have. So, I pass it on, trying to help early creatives learn all the things I wish I knew when I first started. From ideating and executing, to the finer details about assembling a portfolio and getting a job. All those things you only learn in your career once it's too late.

I make a mean Old Fashioned and play a passable guitar. Put some sandals on my feet and I'm ready for the road.