YourRAV4
RAV4 - Personalized Video
Who's in the car matters most to drivers. So every video had a different version showing friends, couples, and families.
Creative Director: Jeremy Carson / ACD: Mike Blain & Amadeus Henhapl / Executive Creative Director: Chris Pierantozzi / Art Director: Raj Gupta / Copywriter: Tess Maguire
Prius Prototypes
Prius - Video & Tech Build
Music and aerodynamics. Art and speed. Dance and security. The ultimate hybrid inspired hybrids of the things you love.
Art Director: Jeremy Carson / Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi
Powerful Answers
Mirai - Video
Hydrogen cars are powerful, but people are skeptical. We gave them them answers to their top questions. These are a few.
Creative Director: Jeremy Carson / ACD/Copywriter: Brian Frost / Executive Creative Director: Chris Pierantozzi / Art Director: Philip Samartan / Copywriter: Ree Nguyen
Game of HORSEPOWER
Supra - Stunt Video
Is it the driver or the car? Built for fanatics that love long-form content, our game of H.O.R.S.E. showed off both.
Creative Director: Jeremy Carson / ACD: Brian Frost / Executive Creative Director: Chris Pierantozzi / Art Director: Joey Landeis / Copywriter: Michelle Marquez
Safety Happens Fast
Toyota Safety Sense - Video & Display
Is it the driver or the car? Built for fanatics that love long-form content, our game of H.O.R.S.E. showed off both.
Creative Director: Jeremy Carson / ACD: Brian Frost / Executive Creative Director: Chris Pierantozzi / Art Director: Joey Landeis / Copywriter: Michelle Marquez
Emoji Test Drive
Camry - Innovative Video Targeting
Is it the driver or the car? Built for fanatics that love long-form content, our game of H.O.R.S.E. showed off both.
Creative Director: Jeremy Carson / ACD: Brian Frost / Executive Creative Director: Chris Pierantozzi / Art Director: Joey Landeis / Copywriter: Michelle Marquez
This Is Our Sport
Supra - Video, Print, & Social
With as much control over their equipment as a pro athlete, this is a driver's sport.
Creative Director: Jeremy Carson / ACD: Brian Frost / Executive Creative Director: Chris Pierantozzi / Art Director: Joey Landeis / Copywriter: Michelle Marquez
High 360
Highlander - 360 Video
With as much control over their equipment as a pro athlete, this is a driver's sport.
Creative Director: Jeremy Carson / ACD: Brian Frost / Executive Creative Director: Chris Pierantozzi / Art Director: Joey Landeis / Copywriter: Michelle Marquez
The Hacks of Life
Fresh & Easy - Video
We featured a few dozen life hacks, which turned out were harder than their store-bought alternatives.
Art Director: Jeremy Carson / Creative Director: Noel Woolfolk / Creative Director: Stephanie Arculli
FaceRace
Toyota - Snapchat Game
Toyotas are even more fun to drive with your face, than with your hands.
Creative Director: Jeremy Carson / ACD: Brian Frost, David Dubois, & Daniel Bremmer / Executive Creative Director: Chris Pierantozzi / Designer: Leo Ventura / Copywriter: Al Duggan
Play Now
Tacoma - Modular Video & Display
Truck guys love their toys, but only their toys. We customized everything, to only show the ones each driver cared about.
Art Director: Jeremy Carson / Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi
Never Uncomfortable
Sanuk - Print & Video
Truck guys love their toys, but only their toys. We customized everything, to only show the ones each driver cared about.
Art Director: Jeremy Carson / Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi
Jancappella
Toyota - TV
Toyotathon is the holiday Christmas wishes it could be.
Creative Director: Jeremy Carson / ECD: Chris Pierantozzi / Senior Copywriter: Ree Nguyen / Senior Art Director: Raj Gupta