360 World
Highlander - 360 Video
Safety Happens Fast
Toyota - Pre-Roll & Display
Emoji Test Drive
Camry - Social Video & Innovative Targeting
Smart Jan
Toyota - Pre-Roll
Limitless Journey
Prius - Social Video & Display
The Hacks of Life
Fresh & Easy - Social Video
Do you know how to tell if an egg is fresh? Or how to open a bottle of wine without a corkscrew? Now I do, because I shot a dozen life hack videos in a single day, with a great female comedian who we didn't write any scripts for. Made my life easy. Because it was for Fresh & Easy.
Art Director: Jeremy Carson / Creative Director: Noel Woolfolk / Creative Director: Stephanie Arculli
Prototypes
Prius - Social Video & Display
When this Prius came out, it just had a whole lot of tech in it. So we wanted to create real-life machines that innovated as much as this car did, again and again. A windtunnel piano. Biometric light writing. A dancer's laser course. All built with the car at their heart. And a lot of toxic color smoke.
Art Director: Jeremy Carson / Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi
Fantasy Football Hall of Fame
Toyota - Pre-Roll & Display
When this Prius came out, it just had a whole lot of tech in it. So we wanted to create real-life machines that innovated as much as this car did, again and again. A windtunnel piano. Biometric light writing. A dancer's laser course. All built with the car at their heart. And a lot of toxic color smoke.
Art Director: Jeremy Carson / Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi
Play Now
Tacoma - Social Video & Display
The new Tacoma wants you to get off your butt, get outside, and Play Now. So, we served up a hundred thousand pieces of social and digital content that targeted people based on exactly how they played. But they only saw them when they were on their phones, so...there's that.
Art Director: Jeremy Carson / Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi
The RAVtivity Machine
RAV4 - Social Video & Digital
The new Tacoma wants you to get off your butt, get outside, and Play Now. So, we served up a hundred thousand pieces of social and digital content that targeted people based on exactly how they played. But they only saw them when they were on their phones, so...there's that.
Art Director: Jeremy Carson / Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi
One Million Anthems
Corolla - Social Video & Display
The new Tacoma wants you to get off your butt, get outside, and Play Now. So, we served up a hundred thousand pieces of social and digital content that targeted people based on exactly how they played. But they only saw them when they were on their phones, so...there's that.
Art Director: Jeremy Carson / Copywriter: Dan Sorgen / Creative Director: Chris Pierantozzi
Dynamic Deals
Toyota - Dynamic Pre-Roll & Social Video
Every few months, there's a new sales event. So we make creative that dynamically changes, depending on who's looking at it. Because really, the only thing you care about during a sales event is the deal you can get on a car. And Jan, the Toyota person. She's just great.
Creative Director: Jeremy Carson / ACD/Copywriter: Dan Sorgen / ACD/Copywriter: Brian Frost / ECD: Chris Pierantozzi / Art Director: Krista Metcalf/Brock Pisciotta / Copywriter: Ben Stein/Jamie Dos Santos
Never Uncomfortable
Sanuk - Print & Video
Lots of things make me uncomfortable. But I'll tell you what, when I'm wearing Sanuks, I handle the most uncomfortable of situations. Or at least that's what their advertising told me. And I made the ads, so I know I can trust me.
Spring Collection Art Director: Jeremy Carson / ACD/Copywriter: Karin Djelaj / Creative Director: Chris Schott