Everything you wish you knew about the ad industry.
Why We Need Storytelling in a Data-Driven World
Why You Should Write a Different Headline for Everyone You're Talking To
How Using Data in Creativity is Just Like Making Pizza
How to Make a Bullshit Campaign Look Good By Using Vanity Metrics
How to Tell if Your Strength is Turning Into Your Weakness
This Copywriter Wrote Over 300 Headlines and Her Creative Director Said None Were the Best